11.22.2007

Supermarket Sweep



 On the heels of Etsy's success comes Supermarket, which I can best describe as the self-assured elder sister whose appeal is towards those seeking a more modern style. You'll see less one-off craft pieces and higher prices, but you will find well-designed, unique, and often sustainably made items. It’s like a consortium of up and coming design studios, allowing you to go from store to store filling up your shopping cart. Currently the product selection is limited but it will be interesting to see its growth and whether it will develop the same community feel that makes Etsy so appealing.

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